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Oliver Buchannon
Noah Sobel-Pressman

Noah is the Chief of Staff at Coasters, a retail-ish startup operating retail liquor stores optimized for ecommerce alcohol fulfillment. Prior to that, he raised and deployed a venture fund investing in UConn alumni.

Interviews

Interview #6: David Roger

Jul 1, 2026

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11 min read

Interview #6: David Roger

How can brands get unique data to improve decisions in the fragmented retail world?

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #100: Does Your Retail Marketing Actually Work?

Jun 28, 2026

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7 min read

Issue #100: Does Your Retail Marketing Actually Work?

Without the luxury of line-item purchase data, CPG brands need smarter proxies, like MER and a store-level LTV/CAC, to bridge the gap between gut feel and financial discipline around if marketing is actually driving sales.

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #99: Kraft Heinz Outsmarts FIFA And TSA?

Jun 21, 2026

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6 min read

Issue #99: Kraft Heinz Outsmarts FIFA And TSA?

FIFA taped over every Heinz Ketchup logo in the stadium, TSA banned flying with Ranch dressing. Kraft Heinz turned those moments into a viral ads anyway.

Noah Sobel-Pressman
Noah Sobel-Pressman

Interviews

Interview #5: Kevin Weatherman

Jun 17, 2026

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13 min read

Interview #5: Kevin Weatherman

How should brands approach advertising on streaming TV?

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #98: Walmart Delivers Hot Food Now?

Jun 14, 2026

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3 min read

Issue #98: Walmart Delivers Hot Food Now?

Get your Subway sandwiches delivered in 30-minutes or less alongside the groceries and general merchandise!

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #97: Can Kroger Win On Price?

Jun 7, 2026

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5 min read

Issue #97: Can Kroger Win On Price?

The Cincinnati based retailer is going to reduce prices by up to 40% on 4,000 items. Will it work?

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #96: Content Is The New Commerce

May 31, 2026

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6 min read

Issue #96: Content Is The New Commerce

In today's world, you need to make sure the content you put out and the media you pay for all connect back to commerce in one way or another

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #95: Every Great CPG Brand Needs Specialty Retail

May 17, 2026

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7 min read

Issue #95: Every Great CPG Brand Needs Specialty Retail

Does launching in a unique channel early give you a big advantage? I say YES!

Noah Sobel-Pressman
Noah Sobel-Pressman

Interviews

Interview #4: Sivan Gompers

May 13, 2026

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10 min read

Interview #4: Sivan Gompers

The Head of Ops & Strategy at Squared Circles shares her thoughts on CPG, retail, and more!

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #94: Luckin Coffee Conquers NYC?

May 10, 2026

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7 min read

Issue #94: Luckin Coffee Conquers NYC?

Can the new coffee shop on the block disrupt the incumbents with its innovative mobile ordering ONLY strategy?

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #93: Superstore (Not The TV Show)

May 3, 2026

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6 min read

Issue #93: Superstore (Not The TV Show)

Let's chat about what the future of large format retail is going to look like.

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #92: What Happened To Large CPG Companies?

Apr 26, 2026

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7 min read

Issue #92: What Happened To Large CPG Companies?

Let's throw it back to 2016, since that is so trendy right now!

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #91: Gruns SAVES Retail?

Apr 19, 2026

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7 min read

Issue #91: Gruns SAVES Retail?

What does the acquisition of Gruns by Unilever mean for retail? Most likely not much. Let's dive in!

Noah Sobel-Pressman
Noah Sobel-Pressman

Interviews

Interview #3: Matt Leeds

Apr 12, 2026

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10 min read

Interview #3: Matt Leeds

The founder of Forward Consumer Partners shares his thoughts on the retail, CPG, and investing industries!

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #90: Sysco Depot?

Apr 5, 2026

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11 min read

Issue #90: Sysco Depot?

What happens when you combine Restaurant Depot and Sysco?

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #89: Michaels, Solely Arts & Crafts No More

Mar 29, 2026

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12 min read

Issue #89: Michaels, Solely Arts & Crafts No More

What is Michaels doing to shake up its business to stay relevant in the ever changing world?

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #88: $5 Sizzli, Hashbrown, & Coffee

Mar 22, 2026

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10 min read

Issue #88: $5 Sizzli, Hashbrown, & Coffee

Wawa is on the forefront of the rise in c-stores. Let's break it down.

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #87: Consumer Trends Pt. 2

Mar 15, 2026

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12 min read

Issue #87: Consumer Trends Pt. 2

What is the latest insights from customers? How are consumers approaching 2026?

Noah Sobel-Pressman
Noah Sobel-Pressman

Interviews

Interview #2: Joe Rotondo

Mar 11, 2026

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9 min read

Interview #2: Joe Rotondo

The CEO of Smearcase, a frozen cottage cheese dessert, shares his thoughts on CPG and the future of the retail industry

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #86: New DoorDash & Uber Eats Competitor Launches

Mar 8, 2026

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13 min read

Issue #86: New DoorDash & Uber Eats Competitor Launches

Noah Sobel-Pressman
Noah Sobel-Pressman

Interviews

Interview #1: Carlos Ventura

Mar 4, 2026

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9 min read

Interview #1: Carlos Ventura

CEO of Feast & Fettle, a meal delivery service, shares his thoughts on the retail industry

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #85: Walmart Earnings Breakdown

Feb 22, 2026

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14 min read

Issue #85: Walmart Earnings Breakdown

What is the worlds largest retailer talking about?

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #84: Which Retailer Is Right For Me?

Feb 15, 2026

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14 min read

Issue #84: Which Retailer Is Right For Me?

How should you, a CPG brand, prioritize which retailers to launch and when?

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #83: B&N Resurgence

Feb 8, 2026

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11 min read

Issue #83: B&N Resurgence

An ode to the years gone by & the future!

Noah Sobel-Pressman
Noah Sobel-Pressman

Weekly

Issue #82: Robots & Restaurants

Feb 1, 2026

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12 min read

Issue #82: Robots & Restaurants

Are robots going take over restaurants?

Noah Sobel-Pressman
Noah Sobel-Pressman
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Retail Is Not Dead?

A weekly newsletter for founders, investors, and operators exploring the trends shaping the future of retail and commerce. | Noah Sobel-Pressman

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